Survey point as a Tool to Create Market Research Survey

2 mn read

Marketing surveys are nowadays carried out on a large scale to get detailed insights into competitors, know the preferences of customers, measure economic shifts and demographics, calculate market trends, know the success rate of a product or service, measure employee satisfaction, gather information about one’s needs, gain feedback about an event, etc. 

Market research is important for better decision-making and to formulate market strategies. This can be conducted through various sources like via telephone, face to face, or through online mediums like via emails, social media, etc. Online market research is emerging as a reliable and affordable source of gathering information. Many large organizations and institutions conduct market research to measure their growth rate, know their customers, make better decisions about their brand or service, know their likes and dislikes, etc.

To carry out a constructive market research survey, developing an effective questionnaire is important to increase the response rate. Making a productive questionnaire requires some prior knowledge as a few steps need to be followed for a better output. Though using few online platforms one can create a questionnaire with ease. One such platform is The Survey Point.

The Survey Point allows one to create their questionnaire and makes it a ‘trouble-free’ task. Anyone without any prior knowledge can also create their questionnaires with a minimal drag and drop mechanism. Though this software is also equipped with high-end functions to be used at an advanced level. Also, one will find a wide range of thematic and sub-thematic areas to choose as per their choice, with question banks compiled from numerous trustable sources. This could highly reduce the time, effort, and brain one needs to put in while selecting questions. This survey software is multilingual in the sense that surveys can be created in any language of choice, making it a representative of regional diversities of India as well as globally. One can also customize the questionnaire and alter the font size, color, borders, themes, etc as per their choice. Data validation and analysis further smoothen the process of market research.

The Survey Point understands the importance of market research and carries out all possible actions to make the process easy. Its technology augmentation can make the tedious task of creating a questionnaire, collecting data, and analysis easy while consequently increasing the efficiency manifold.

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