Have you seen small messages or offers that appear on a website when you are about to leave the page? These are exit popups that typically show by moving the cursor towards the browser’s back button or the close button.
These popups aim to grab the user’s attention one last time before they exit the site, with the goal of encouraging them to stay longer, complete an action, or provide their contact information.
Why Are Exit Popups Important?
There are a few reasons why we believe you should have an exit popup for your website:
- Recover Abandoned Carts: One common use of exit popups is to target users who have items in their shopping carts but are leaving without completing the purchase. By offering a discount, free shipping, or an incentive, businesses can entice these users to reconsider and complete their purchase. This can significantly reduce cart abandonment rates and increase sales.
Example: A user adds items to their cart on an online clothing store but leaves without checking out. An exit popup appears, offering a 10% discount if they complete their purchase now. The user decides to stay and makes the purchase, benefiting from the discount.
- Lead Generation: Exit popups can be used to capture the contact information of visitors who are leaving the site. By offering something valuable, such as an ebook, newsletter subscription, or exclusive content, businesses can encourage users to provide their email addresses.
Example: A travel website offers an exit popup that invites users to subscribe to their newsletter to receive travel tips, destination guides, and exclusive deals. Users decide to stay and subscribe to receive the benefits.
- Increase Engagement: Exit popups can be used to keep users engaged with the website’s content. By showcasing trending articles, popular products, or related content, businesses can encourage users to explore more before leaving.
Example: A blog about healthy living displays an exit popup suggesting “Check out our top 5 most popular articles on healthy recipes!” Users decide to stay and click on the suggested articles to learn more.
- Reduce Bounce Rates: Bounce rate is the percentage of visitors who leave a website after viewing only one page. Exit popups can help reduce bounce rates by encouraging users to explore other pages or sections of the website before they leave.
Example: A user lands on a blog post about photography tips but is about to leave without exploring other content. An exit popup appears, suggesting “Explore our photography tutorials and learn new skills!” The user decides to stay and clicks on the suggested tutorials.
- Collect Feedback: Exit popups can be used to gather valuable feedback from users about their experience on the website. This feedback can help businesses identify areas for improvement and enhance user satisfaction.
Example: A software company displays an exit popup asking users, “Did you find what you were looking for? Share your thoughts to help us improve.” Users decide to stay and provide feedback about their experience, helping the company make necessary improvements.
Exit Popup Examples of How Your Website Should Look
We have explained exit popup examples that can help improve your website’s conversions.
1. The Last Chance Offer:
“Don’t leave just yet! Get 15% off your first purchase if you stay on our site.”
2. The Email Signup Incentive:
“Join our newsletter for exclusive deals and updates. Sign up now and get a 10% discount!”
3. The Abandoned Cart Saver:
“Oops! Looks like you left something in your cart. Complete your purchase now and enjoy free shipping.”
4. The Social Proof Reminder:
“Over 5,000 satisfied customers can’t be wrong! Stay with us to discover what they love.”
5. The Limited-Time Promo:
“Hurry! Our summer sale ends in 10 minutes. Shop now for up to 50% off.”
6. The Product Recommendation:
“Looking for something specific? Stay a bit longer and we’ll help you find the perfect product.”
7. The Free Resource Offer:
“Before you go, grab our free e-book packed with valuable tips. It’s yours instantly.”
8. The Contest Entry Prompt:
“Want a chance to win? Stay and enter our contest for a shot at great prizes.”
9. The Exit Survey:
“We’re sad to see you go. Could you spare a moment for a quick survey? Your feedback matters.”
10. The Waitlist Invitation:
“Our next batch is coming soon. Join the waitlist to be the first in line.”
11. The Video Teaser:
“Curious about our product? Watch this short video for a sneak peek.”
12. The Testimonial Flash:
“See what our customers are saying! Stay and read some amazing reviews.”
13. The Limited Stock Alert:
“Hold on! Only 3 items left in stock. Don’t miss out.”
14. The Upgrade Offer:
“Upgrade to our premium plan and unlock exclusive features. Stay to learn more.”
15. The Bundle Deal:
“Get more for less! Stay and explore our special bundle offers.”
16. The Exit Intent Discount:
“Wait! We have a surprise for you. Stay for an instant 20% off.”
17. The New Arrival Spotlight:
“Check out our latest arrivals! Stay to see what’s fresh.”
18. The Support Assistance:
“Need help? Our support team is ready to assist you. Don’t leave without asking.”
19. The Membership Invitation:
“Join our VIP club for early access and special perks. Stay to become a member.”
20. The Download Prompt:
“Get our app for a better shopping experience. Stay and download it now.”
21. The Personalization Offer:
“Looking for something unique? Stay and explore personalized recommendations.”
22. The Save for Later Reminder:
“Keep track of your favorite items. Stay and add them to your wishlist.”
23. The Return Policy Highlight:
“Concerned about returns? Stay to learn about our hassle-free return policy.”
24. The Abandoned Service Inquiry:
“Did something go wrong? Stay and chat with us. We’re here to help.”
25. The Survey for Improvement:
“Help us serve you better. Stay and participate in our short survey.”
26. The Flash Sale Alert:
“Special offer alert! Stay and discover our flash sale happening right now.”
27. The Unsubscribe Confirmation:
“Are you sure you want to leave? Stay to confirm your unsubscription.”
28. The eBook Offer:
“Expand your knowledge with our free e-book. Stay to grab your copy.”
29. The Seasonal Discount:
“Get ready for the holidays! Stay for a festive discount on select items.”
