Webinars are an excellent way to share knowledge, engage with your audience, and build your brand. However, to continuously improve your webinars and meet your audience’s expectations, gathering feedback is essential. A post-webinar survey can provide valuable insights into what worked well and what areas need improvement. Here’s how to craft effective post-webinar survey questions and a template to get you started.
Why Post-Webinar Surveys Matter
Post-webinar surveys help you:
- Understand Attendee Satisfaction: Gauge how satisfied attendees were with the webinar content, delivery, and overall experience.
- Identify Improvement Areas: Discover specific aspects of the webinar that can be improved for future sessions.
- Gather Content Ideas: Learn about topics attendees are interested in for future webinars.
- Measure Engagement: Determine how engaged your audience was and whether they found the webinar valuable.
Types of Post-Webinar Survey Questions
1. General Feedback Questions
These questions help you understand the overall experience of your attendees.
- How would you rate your overall experience with the webinar? (Rating scale 1-5)
- How satisfied were you with the content presented? (Rating scale 1-5)
- Did the webinar meet your expectations? (Yes/No)
2. Content-Specific Questions
These questions focus on the content quality and relevance.
- How relevant was the webinar content to your interests? (Rating scale 1-5)
- What did you find most valuable about the webinar?
- Were there any topics you felt were not covered that should have been? (Open-ended)
3. Presenter and Delivery Questions
These questions assess the effectiveness of the presenter(s) and the delivery style.
- How would you rate the presenter(s)’ knowledge of the subject? (Rating scale 1-5)
- How engaging was the presenter(s)? (Rating scale 1-5)
- How clear and understandable was the presentation? (Rating scale 1-5)
4. Technical and Logistical Questions
These questions address the technical aspects and logistics of the webinar.
- How would you rate the quality of the audio and video? (Rating scale 1-5)
- Did you experience any technical issues during the webinar? (Yes/No, please specify)
- How easy was it to join the webinar? (Rating scale 1-5)
5. Future Webinar Suggestions
These questions help you plan future webinars based on attendee interests.
- What topics would you like to see covered in future webinars?
- Would you recommend this webinar to a colleague or friend? (Yes/No)
- Do you have any other comments or suggestions for improvement? (Open-ended)
Post-Webinar Survey Template
Here’s a template you can use to create your post-webinar survey:
Thank you for attending our webinar! Your feedback is valuable to us and will help us improve future sessions. Please take a few minutes to complete this survey.
1. Overall Experience
- How would you rate your overall experience with the webinar? (1 – Poor, 2, 3, 4, 5 – Excellent)
- Did the webinar meet your expectations? (Yes/No)
2. Content Feedback
- How satisfied were you with the content presented? (1 – Not satisfied, 2, 3, 4, 5 – Very satisfied)
- How relevant was the webinar content to your interests? (1 – Not relevant, 2, 3, 4, 5 – Very relevant)
- What did you find most valuable about the webinar? (Open-ended)
- Were there any topics you felt were not covered that should have been? (Open-ended)
3. Presenter and Delivery
- How would you rate the presenter(s)’ knowledge of the subject? (1 – Poor, 2, 3, 4, 5 – Excellent)
- How engaging was the presenter(s)? (1 – Not engaging, 2, 3, 4, 5 – Very engaging)
- How clear and understandable was the presentation? (1 – Not clear, 2, 3, 4, 5 – Very clear)
4. Technical Aspects
- How would you rate the quality of the audio and video? (1 – Poor, 2, 3, 4, 5 – Excellent)
- Did you experience any technical issues during the webinar? (Yes/No, please specify)
- How easy was it to join the webinar? (1 – Difficult, 2, 3, 4, 5 – Very easy)
5. Future Webinars
- What topics would you like to see covered in future webinars? (Open-ended)
- Would you recommend this webinar to a colleague or friend? (Yes/No)
- Do you have any other comments or suggestions for improvement? (Open-ended)
Conclusion
A well-designed post-webinar survey can provide valuable feedback that helps you refine your webinars and better meet the needs of your audience. By asking the right questions, you can gain insights into what works, what doesn’t, and what topics your audience is interested in for the future. Use the provided template to create your own survey and start collecting valuable feedback today. For more information checkout – surveypoint.ai
