Are you struggling to understand why people are leaving your website without converting? Exit polls template surveys can help you gain valuable insights into why visitors leave your website and how you can improve their experience.
This blog will cover everything you need to know to build an effective exit-intent survey template and ask the right questions to get the most out of your feedback.
What Are Exit Poll Surveys?
Exit poll surveys are pop-up surveys triggered when a user is about to leave a website. These surveys are designed to capture feedback from users on the verge of abandoning a website.
The survey is usually a single question that asks the user why they are leaving the website, along with an optional field for additional feedback.
These surveys are an effective way to collect feedback from users who are leaving the website, as they are more likely, to be honest about their experience.
Benefits of Exit Poll Surveys
It’s important for a business to create an exit poll survey, as it has many benefits:
Improving User Experience
Exit poll surveys are a great way to improve the experience of a website’s users.
By asking users why they are leaving, website owners can identify pain points and make improvements to their websites. This can lead to a better user experience and increased user engagement.
Reducing Bounce Rates
Bounce rates are a metric that measures the number or percentage of users who leave a website after viewing only one page.
High bounce rates can be a sign that a website is not meeting the needs of its users. Further, the surveys can help reduce bounce rates by identifying why users are leaving and improving the website based on this feedback.
Increasing Conversions
Such polls help increase conversions on a website. By identifying why users are leaving, website owners can make improvements that address these issues. This can enhance the user experience, boost engagement, and eventually improve sales.
Identifying and Fixing Issues
Website owners can know and fix the issues that may impact the user experience. By collecting feedback from users leaving, website owners can identify trends and patterns that may impact the overall user experience. This can help them make targeted improvements to their website.
Why Should You Consider Using Exit Poll Surveys?
The following are a few examples where exit polls are helpful:
Collecting Feedback
One of the most common use cases is collecting feedback from users leaving a website. This feedback can be used to identify pain points and improve the website.
Understanding User Behavior
By Asking users why they are leaving, website owners can gain insight into how users interact with their websites. This can help them make improvements to the website that are tailored to the needs of their users.
Recovering Abandoned Carts
Businesses can increase their chances of making a sale by offering discounts or free shipping. This has the potential to boost sales and cut down on money wasted on abandoned purchases.
Generating Leads
Website owners can encourage users to provide their contact information by offering a free trial or an ebook as an incentive. This can help build an email list and generate new leads for the business.
Improving Customer Support
Exit polls can also be used to improve customer support. By collecting feedback from users who are leaving, website owners can identify areas where customer support can be improved. This can help them provide better support to their customers and increase customer satisfaction.
Exit Polls Sample Templates
Every product has its own survey questions for consumers. Below are a few examples:
Clothing:
| Question | Response Options |
| 1. How satisfied are you with your shopping experience today? | Very satisfiedSatisfiedNeutralDissatisfiedVery dissatisfied |
| 2. Did you find the staff helpful and attentive during your visit? | Yes, they were extremely helpfulYes, they were somewhat helpfulNo, they were not helpful at all |
| 3. Which factor influenced your purchase decision the most? | Quality of the productsPriceStore ambianceVariety of optionsBrand reputation |
| 4. Would you recommend this store to others? | DefinitelyProbablyUnsure Probably notDefinitely not |
| 5. How likely are you to revisit this store in the future? | Very likelyLikelyNeutralUnlikelyVery unlikely |
Shoes:
| Question | Response |
| 1. How satisfied are you with your shoe shopping experience today? | Very satisfied |
| 2. Did you find the staff at the store helpful and knowledgeable? | Yes, they were extremely helpful |
| 3. Which factor influenced your purchase decision the most? | Quality of the shoes |
| 4. On a scale of 1 to 10, how likely are you to recommend this store to a friend or family member? | 9 out of 10 |
| 5. What is the primary reason for visiting the store today? | Looking for athletic shoes |
Best Practices for Writing Exit Polls
Keep it Short and Simple
Exit poll surveys should be short and simple. Ideally, they should consist of only one question and an optional field for additional feedback. This increases the likelihood that they will complete the survey and helps users provide feedback quickly.
Offer an Incentive
A discount or free shipping can help improve the response rate of exit polls template surveys. Such incentives can also encourage users to complete purchase orders or provide contact details.
Personalize the Survey
Personalizing the survey can increase users’ likelihood of achieving it. This can include addressing the user by name or referencing their previous interactions with the website.
Test and Optimize
Businesses should test and optimize exit polls to ensure they are effective. This can include testing different incentives, survey questions, and survey placement on the website.
Conclusion
Exit polls surveys are a valuable tool for website owners and marketers. By collecting feedback from users who are leaving a website, they can identify pain points, reduce bounce rates, increase conversions, and improve the overall user experience.
Following best practices, website owners can create effective exit poll surveys that provide valuable feedback and help improve their website.
FAQs
How can exit poll surveys improve my website?
Exit polls template surveys can improve your website by identifying pain points, reducing bounce rates, increasing conversions, and improving the overall user experience.
What are some common use cases for exit polls?
Common use cases for exit polls include collecting feedback, understanding user behavior, recovering abandoned carts, generating leads, and improving customer support.
What are a few best practices for creating effective exit poll surveys?
Best practices for creating effective exit surveys include keeping them short and simple, offering an incentive, personalizing the survey, and testing and optimizing it.
Can exit polls help increase sales?
Yes, exit surveys can help increase sales by identifying pain points, reducing bounce rates, and recovering abandoned carts.
How do I trigger an exit poll survey?
You can trigger an exit poll survey when a visitor’s mouse moves towards the exit button or is about to abandon their shopping cart.
How many exit poll questions can my template have?
Your exit poll template should be short and concise, with no more than 5-10 questions.
Should I offer an incentive for completing my exit poll survey?
Offering an incentive can increase response rates, but it is not necessary. You can also consider giving them a discount code or free shipping on their next purchase.
How often should I run my exit poll survey?
Running your exit-intent survey too often can annoy your potential buyers, so finding a balance is important. Consider running your survey once per session or once per week.
