Organizing an event is a stressful task. It requires a whole team effort to make it a great guest experience. But an event is worth it if the attendees are satisfied with it. However, how can you know the satisfaction of your attendees?
The host is responsible for knowing whether the attendees were pleased with the event’s arrangements. The feedback given by the attendees is of great importance. It helps you analyze your team’s strengths and weaknesses and work towards fixing them.
Feedback? What’s That?
Taking feedback from the attendees is an important task when you are organizing any event. It helps you to understand the opinions of the guests as well as provides you with an opportunity to improve on areas with defects. Event feedbacks help you analyze the success of the event.
Conducting surveys post an event is a useful idea. The questions incorporated in the survey should be extremely professional and sophisticated.
There might be some guests who would stop by & tell their experiences about the event. But it is essential to know the opinion of all the attendees to get a better idea. Therefore, it becomes important for you to ask them about their experience.
Conducting an online survey is an excellent idea for collecting and analyzing data.
What is an Event Satisfaction Survey?
It is a method through which organizers collect post-event feedback from the attendees. An event satisfaction survey helps to collect data and improve on matters. Surveys may incorporate questions about the arrangement of the event, whether the event provided the required information, & so on. Feedback improves customer satisfaction.
Event satisfaction surveys help the organizers in measuring the success of the event. This information helps the team to incorporate the necessary changes and make the coming events better. The event manager should use this data to improve future events’ structure and scale. 90% of the organizers conduct surveys to measure attendee satisfaction.
Event Satisfaction Survey Questions You Must Include in Your Survey
As mentioned earlier, event satisfaction survey questions should be such that they provide you with an insight into the impression that the guests had about the event. Survey questions can be both objective and descriptive. Feedback is helpful only if the questions included help you analyze the event’s success.
Survey questions can begin with objective types and move on to descriptive ones. You can add descriptive and subjective questions at the end. Some of the attendees might not be interested in giving lengthy answers. This is where the additional comments section comes into play, where respondents can add anything extra at the end of the survey. This provides extra information that might be helpful. Therefore, it will be fruitful in entailing objective or one-word questions.
If you want a successful event feedback survey, here is an event survey sample including questions that can help you get increased responses: –
- How would you rate today’s event?
- Was the event informative?
- Were you satisfied with the arrangements?
- How was the behavior of the staff?
- Was the event satisfactory?
- Would you like to attend our future events?
- Would you recommend this event to your friends and family?
A few descriptive questions may include: –
- Through which channel did you get to know about this event?
- Suggest a few changes for improvement
- Your favorite moment of the event
- Give your opinion about the event
Event Satisfaction Survey Templates: Questions
Here’s how you can create a compelling event survey template and get helpful information using the following event satisfaction survey templates:
- How satisfied were you with the event?
This should be the first question of the event feedback survey template. This helps provide insight into the attendees’ opinions about the event. It allows you to gauge what areas you did well and what areas need improvement.
- What can we improve?
This descriptive question helps you to know what areas did not please the attendees and allows you to work on those for future events. Such suggestions must be considered, and solutions should be provided immediately. This helps in increasing the success rate of future events.
- How would you rate this event?
Questions like these should be incorporated into your surveys. These provide the actual success rate of the event. Whether or not the guests were satisfied with the event will be provided through this.
- How likely are you to recommend this event to your friends?
This further helps you gauge how pleased the attendees were with the event. Recommending an event to friends and family means the attendees were delighted with the event. They would want their friends to get an experience of it as well. This marks real success.
- What was the highlight of the event for you?
This provides you with what attracted the attendees’ interest during the event. Such data helps you incorporate more of such aspects in upcoming events. This helps in improving the overall success rate of the events.
- Are there any improvements that you would recommend?
Such questions give true feedback about the dislikes of the attendees during the event. This also allows the guests to provide their suggestions. The feedback from such questions should be taken seriously. The event manager should work on these areas and avoid them in the future.
- How helpful was this event for you?
The concluding question in the survey should let you know about the attendees. This question helps you understand how valuable and informative the event was for the guests. This also enables you to know whether organizing such events in the future will increase attendance. What did they learn from the event? Such questions help in analyzing the event’s success rate.
The surveys can only be beneficial. They provide insight into your audience, help you organize upcoming events with much more confidence and experience, and help you develop effective solutions.
Lastly, the event satisfaction survey templates must be interesting to attract guests. Coming up with innovative questions increases the chances of getting responses from prospects. Take help from the event feedback survey examples to create an attractive questionnaire. Take action based on the reports collected through surveys. This helps improve future events’ success and ensures your attendees feel more satisfied.